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This website seo-internet-marketing-services.webpin.com has the following in the web site, "The goal of keywords is to lead people to your site the moment they search for them in search engines." Our analyzers viewed that the webpage also stated " So whats the point of using keywords when they are not the words people usually search for in search engines." The Website also said " First of all you are able to reach more clients through the internet. This is because it is a global platform. Therefore, anyone can access it regardless of their location. This way, clients can get your products without having to travel to your locality. A brief article for beginners in search ."